EEG

EEG Headset is a rational compromise from the point of view of usability, convenience, price and design. This simple device does not have numerous wires and sensors. It’s quite compact and very easy to use. At the same time, it allows to detect a wide range of brainwaves during EEG tests of your products, marketing materials and other content with quite high level of precision.

Set up is very easy.

While EEG shows you if consumer was paying attention when you wanted him/her to, eye tracking will show you what got consumer distracted, where he actually looked, for how long and in which sequence. Eye tracking will also tell you if materials didn’t get any attention because a consumer didn’t notice or didn’t look at them at all or because materials weren’t thought-provoking enough.

EEG shows you how focused a consumer is on the material/message you are showing, emotions measurement via facial recognition will show you how consumers are feeling about the product, advertisement or any other material.

When testing website, mouse tracking will show you where users were clicking when their brain activity increased. It also tells you if users click or don’t click when exposed to certain call to action on your website. This enables you to test several website designs/layouts to find out which calls to action encourage clicks rather than simply get user’s attention.

EEG results can’t be conclusive without asking your consumer a few direct questions. Increased levels of focus can either mean that tested stimuli grabbed respondent’s attention or it can mean that he/she had hard times figuring out or even seeing the message/visual on the screen. Survey questions help you figure out which one it was.

Electromagnetic waves produced by lobe part of the brain are crucial for understanding whether your product, marketing materials, videos and website are able to catch the attention and provoke interest, or if they just leave respondents uninvolved and reluctant.